WHAT IS SEO?
(Search Engine Optimization) It is a set of techniques aimed at improving the positioning of a website in search engines such as Google, Bing, Yahoo, among others. This refers to the position in which a website appears in the listings of said search engines due to its relevance and good content according to the searches carried out by users.
SEO is part of the metrics analyzed by search engine robots to rate a website according to its composition, tagging, themes, compositions, among other items that together determine the quality and relevance of the site according to the search.
TYPES OF SEO
It is important to understand that although SEO setup is a process; This is divided into three different types:
- On-page SEO
Directly related to the content of your website, its configuration is made so that search engines can understand and understand said content, as well as determine if it is relevant according to user searches on those specific topics. Generally it is oriented to the correct use of keywords with low competition and the greatest possible relevance to the associated topics. In addition to including internal links that guarantee good navigation by site users.
- Technical SEO
Configuration of all non-content elements within your website. That’s where its name comes from, from the technical and structural operating elements that help search engines understand the website.
- Off-page SEO
It is usually the most complex of all the types but everything will depend on your strategy to achieve it. This one aims at brand and site recognition. Search engines rate the authority of the site based on the references made by other brands and sites with a high rating, maintaining good relationships with others who refer to your page or your content will increase its relevance.
So you already know that having a proper configuration and SEO strategy is essential for your website to be visible and reach more potential customers or users.
If you want to know more or create a winning SEO strategy you can contact us, our highly qualified team will help you in this process so that your site is successful.